kate hudson goldie hawn

Like mother like daughter: Kate Hudson and Goldie Hawn. A scientific study claims that beautiful people are 36% more likely to have a daughter for their first-born. Photo: Dave Hogan, Getty Images

Has anyone else noticed that there are more and more beautiful women out and about? According to a scientific study, it's not just a coincidence: women are getting more beautiful while men are, well, staying the same.

The study tracked 1,244 women and 997 men in America throughout their lives. The attractive women in the study had 16% more children than the average-looking ladies, meaning more gorgeous babies in the next generation.

What's more, those babies are usually female: according to the study, attractive people were 36% more likely to have a daughter than a son as their first-born child, reports the Daily Mail.

As a result, we've got a genuine beauty gap between males and females that may continue to grow over the next generation.

Dr. Satoshi Kanazawa, an evolutionary psychologist at the London School of Economics and the study's leader, explains the phenomenon, "Physical attractiveness is good for both men and women, but it is much better for women than men. In my study, I demonstrate that more men than women are 'average' looking, while more women than men are either 'attractive' or 'very attractive,'" the site reports.

But some, like psychologist and life coach Mamta Bhatia of Thinkspalondon disagree. Bhatia attributes the gap to more women taking care of themselves with better access to beauty and make-up products, Daily Mail reports.

But regardless which side you take, it looks like men have it good!