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How Much Would You Pay for the Perfect Shampoo?

7/28/2009 5:50PM by Marissa Gold

The shampoo equivalent of Beluga Caviar. Photo courtesy of Philip B.

Is $140 too much to invest in your hair?

That's the price tag on Philip B.'s Russian Amber Imperial Shampoo, which launched in the winter and gained a cult following despite the recession.

The so-called "fountain of youth" for hair contains "an extraordinarily high dose of Vitamin B5" along with a catalyst ingredient called Phytantriol that "sinks moisture deep into every strand."

Add to that the silk, wheat, and soy proteins, shea butter, and amber oil, and you've certainly got yourself a recipe for one luxurious jar of suds.

Admit it, you're kind of curious.

Well, here's the good news: The company will launch a 2 ounce version for $18 in 2010.

So tell us: Would you pay $140 for a hair product? Will you wait for the $18 size? Or are both too expensive for a shampoo? Leave a comment below!

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