Gisele Bündchen Pregnant in London Fog Ads - But Where's Baby Bump?

by Bee-Shyuan Chang (Subscribe to Bee-Shyuan Chang's posts)
Posted Jul 29th 2009 at 3:30PM

Pregnant Gisele flashes a flat stomach (thanks to retouching) in London Fog ad. Photo courtesy of London Fog

Looks like even pregnancy can't stop Gisele Bündchen from being one seriously in-demand model!

Gisele Bündchen in new London Fog ad campaign. Photo courtesy of London Fog

The long-legged Brazilian is the new face (um, body) of London Fog.

The outerwear company (owned by Iconix Brand Group), best known for its traditional trench coats, is clearly trying to "fog" up more than its jackets with a new fall ad campaign featuring a barely covered Bündchen in classic khaki.

While baby was already on board when the supermodel was photographed by Nino Munoz, Bündchen appears miraculously sans baby bump in the final shots.

Dari Marder, London Fog's chief marketing officer explains, "Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life."

Iconix also owns Rampage, a company that recently replaced Gisele with Bar Refaeli for its Fall '09 campaign.

The company confirmed that Bündchen was originally slated for another run as the face of Rampage, but because of her pregnancy and other reasons, she will now be modeling for London Fog instead.

"Given where Gisele is right now in her life, it made more sense to move her to our sophisticated, iconic more mature brand, London Fog," Marder adds.

The London Fog collection retails from $150 - $350 and is available at Macy's and online.

Expect the new ads to hit magazines, billboards and online this October -- just in time for trench coat weather!

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Behind-the-Scenes of Gisele's Shoot

Gisele looks stunning as she preps for her London Fog photo shoot.

London Fog

Phil Walter, Getty Images

Behind the Scenes at Giseles London Fog Shoot

Gisele preps for her London Fog shoot, and has plenty of products to get the job done!

London Fog

How many women look this stunning in just jeans and a tee?

London Fog

Of course, it helps to have a team of professionals working on each part of you!

London Fog

So much prep work for a "natural-looking" shot!

London Fog

The final effect is totally worth all the work -- stunning!

London Fog

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Filed under: News
Tags: baby-bump, bar-refaeli, gisele-bundchen, gisele-bundchen-pregnant, iconix, london-fog, models, rampage, supermodel, trench-coats

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READER COMMENTS

(87)Add A Comment

lovejiatao, 7-31-2009, 3:10AM

------------------------------------She looks delicious!! love her very much. I saw her at dating site____R i c h K i s s i n g . c0m____ last week. I am wondering what kind of relationship she is looking for on that site.(^_^) (^_^)***************************************(^_^)

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zaza, 8-02-2009, 4:13PM

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K, 8-02-2009, 4:08PM

LOL...To respect her privacy??....She is practically naked. She does not seem very concerned with her privacy. (Really don't get how a naked model sells trench coats in the first place anyway)

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London, 8-02-2009, 4:23PM

K.....Thank you for the comment I think the ad is very trashy and I was so afraid of posting a comment. If you say something negative right away you're jealous, fat, a hater, etc. I will never buy another London Fog product because the ad makes the product look cheap.

veronica, 8-17-2009, 4:38PM

I don't see anything wrong with respecting her "privacy" even though that's clearly a very weak explanation for the photoshopped image lol but hey that's her job! It's like when you go to work when you are pregnant, is there anything wrong with that? Her job happened to be a model... and she is not advertising maternity stuff so what's wrong with erasing the bump? I don't see anything wrong with it...really. I think people is misunderstanding all this when they start talking about "false images in ads" Well yeah of of course there's a lot of photoshopped images in ads out there ... and yeah some of these ads drive girls to try the impossible to look like those almost bones models, but hey! where are the parents? Is it really all media's fault? Oh wait..yeah mom and dad are out working hard to "give their children a great future" Sure... while the child is vomiting in the washroom. It's sad really, do you really need that dream home and whatever? You know people can live relatively "poor" and stay with their children and if you don't think you can handle it, well don't have children you can't afford. I don't think media is the absolute cause of all troubles ... Parents have their share, they should be there for their children, find out what they think about those ads, explain them, show them, TALK TO THEM instead of going all psyco over a woman that is just doing her job as a model and just happened to have her pics edited because she is pregnant...where's the sin in that? Come on people ... worry about the people inside your home before you worry for the ones out there.

Gina, 8-02-2009, 4:10PM

she is one ugly beeach...

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Donna, 8-02-2009, 4:14PM

This is not the place for advertising....go get a real job and quit posting garbage. As IF anyone would actually go visit. Having said that, it's possible that Gisele contracted with London Fog before her pregnancy...It may not have been her decision, but the sponsor's, which is fine-they are the boss.. No harm done. Life happens. She does look gorgeous, so pregnant or not, London Fog should be proud to have her.

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LindaM, 8-02-2009, 10:00PM

Yes, I agree. I think many of us are so sick of seeing these posts and they REPEAT here, and are on every board. Ads for products, websites mentioned, etc.. I guess everyone can hit the " ! " (report) and see if it helps get them removed. I HAVE seen some removed after a while. worth a try maybe!

London, 8-02-2009, 4:21PM

Ad lacks class just like model! I would never purchase a London Fog product after that ad. Don't get me wrong she's attractive but the ad makes the model and product look cheap.

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secretlybrilliant, 8-02-2009, 4:25PM

She looks like my next girlfriend : ) I'm a lucky girl.

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Amanda, 8-02-2009, 4:21PM

Since when was having a baby been a secret and private?

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yeahooski, 8-02-2009, 4:21PM

She looks Smokin' Hot crawling around my living room down on all fours, wearing nothing but her dog collar!

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nancy, 8-02-2009, 4:23PM

Well, I guess it doesnt matter how rich or famous you are, If you DONT use birth control guess what is going to happen. Half of the models from Victoria's Secret are pregnant now, one has had a baby and you would never know unless they are very old shots because those catalogues are printed months in advance.All the new catalogues feature new faces. Giselle may seem like she's "all that" but shes just plain DUMB when it comes to how babies are made.

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Lyn, 8-02-2009, 6:53PM

well how do you know she wasn't planning on having a baby? a good number of babies in the world aren't accidents, they're actually planned. plus i've always thought that your first child should be had before you reach the age of 29 and that 35 is too late for your first, so i applaud her. and i agree with donna in a way. if she agreed to do the shoot before she got pregnant, then they would have to airbrush out the baby bump to fulfill her [vocal] contract.

Michelle, 8-02-2009, 7:52PM

lol nancy, what the hell does your comment have to do with anything? Gisele is a married woman, having been married PRIOR TO becoming pregnant. I'm guessing it was a decision she and her husband made - to have a baby. I'm also pretty sure she knows how they're made. Your comment is funny considering how little sense it makes in relation to this article.

a, 8-03-2009, 3:40PM

Um, she's married ...

jonus, 8-02-2009, 4:25PM

Why is this news...who is this person? A nobody...wait she is a pregnant nobody.

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Lana, 8-02-2009, 7:33PM

A nobody? LOL! She is the #1 top paid model in the world AND one of Victoria's Secret angels. A nobody, huh? And I guess you're a somebody? You jealous hog.

kipiccolo, 8-02-2009, 8:46PM

lana please do your research as she isn't the #1 model. Also any ho off the block can be a victoria angel, especially when they touch her up as much as they do( don't think they touch her up...CONSIDER THEY TOOK AWAY HERE ENTIRE BELLY FOR THIS PHOTO SHOOT ABOVE).

And calling someone a jealous hog just shows your own lack of confidence.

fjordprefect, 8-02-2009, 4:37PM

I don't see where she's pretty at all. And the Brady guy she's married to isn't all that either. She's obviously physically fit, at least outwardly, but her face has no beauty.

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