gisele bundchen

Pregnant Gisele flashes a flat stomach (thanks to retouching) in London Fog ad. Photo courtesy of London Fog

Looks like even pregnancy can't stop Gisele Bündchen from being one seriously in-demand model!

gisele bundchen

Gisele Bündchen in new London Fog ad campaign. Photo courtesy of London Fog

The long-legged Brazilian is the new face (um, body) of London Fog.

The outerwear company (owned by Iconix Brand Group), best known for its traditional trench coats, is clearly trying to "fog" up more than its jackets with a new fall ad campaign featuring a barely covered Bündchen in classic khaki.

While baby was already on board when the supermodel was photographed by Nino Munoz, Bündchen appears miraculously sans baby bump in the final shots.

Dari Marder, London Fog's chief marketing officer explains, "Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life."

Iconix also owns Rampage, a company that recently replaced Gisele with Bar Refaeli for its Fall '09 campaign.

The company confirmed that Bündchen was originally slated for another run as the face of Rampage, but because of her pregnancy and other reasons, she will now be modeling for London Fog instead.

"Given where Gisele is right now in her life, it made more sense to move her to our sophisticated, iconic more mature brand, London Fog," Marder adds.

The London Fog collection retails from $150 - $350 and is available at Macy's and online.

Expect the new ads to hit magazines, billboards and online this October -- just in time for trench coat weather!


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Behind-the-Scenes of Gisele's Shoot
Gisele looks stunning as she preps for her London Fog photo shoot.
London Fog
Phil Walter, Getty Images

Behind the Scenes at Giseles London Fog Shoot

    Gisele preps for her London Fog shoot, and has plenty of products to get the job done!

    London Fog

    How many women look this stunning in just jeans and a tee?

    London Fog

    Of course, it helps to have a team of professionals working on each part of you!

    London Fog

    So much prep work for a "natural-looking" shot!

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    The final effect is totally worth all the work -- stunning!

    London Fog