Led by Jo Swinson, the East Dunbartonshire seat in the Parliament, the party cites Twiggy's Olay and Jessica Alba's Campari ads when talking about the problem with photo retouching.
In Twiggy's case, the UK paper points out that the model's age lines have been removed and as far as Alba, the actress looks far slimmer in the ads than in original photos.
Swinson explians: "Airbrushing means that adverts contain completely unattainable images that no one can live up to in real life. We need to protect children from these pressures and we need to start by banning airbrushing in adverts aimed at them. We need to help protect children from these pressures and we need to make a start by banning airbrushing in adverts aimed at them," as reported by the Telegraph.
To solve this problem, the Liberal Democrats are proposing that the Advertising Standards Authority ban all retouched images in advertising aimed at those age 16 and under, while ads aimed at adults have to clearly state how much they have been airbrushed or digitally enhanced.
What do you think? Should standards on photo retouching also be imposed in the U.S.? Or is airbrushing just part of today's digital advertising age? Leave a comment!