Bebe is the latest player in the fragrance game! The new signature scent, simply called bebe, is a flirty, sensual mix of floral, fruity and wood notes such as sweet pea, mango, black jasmine, and sandalwood.

Jean Madar, CEO of Inter Parfums (the company that developed bebe) says, "It was important for bebe to have a vibrant top note. It needed energy! For a bebe woman, the fragrance couldn't be flat. It took a lot of tweaking, but we got it."

Packaged in a fun pink box and decorated with a dangly heart charm, the fragrance oozes femininity. Keep an eye out for the sexy ad campaign, featuring the fiery redheaded model you see here, posing in the buff (with her hair and a perfume bottle carefully placed to hide certain body parts).

Bebe will launch on August 20 in all bebe store locations in the United States, Puerto Rico and Canada, and then in Dillard's stores this September.