British media and entertainment mogul, Simon Fuller, announced today that his company, 19 Management, has bought a 51% controlling stake in Storm model management -- the agency that represents Kate, Cindy and Carla among other photogenic faces, reports Guardian UK.
Fuller is best known for creating the "Idol" franchise that includes "American Idol." He's also the manager for David and Victoria Beckham, making him responsible for creating Beckham-mania (not too shabby as seen in the Emporio Armani Underwear campaigns!).
Since working with Roland Mouret to create the label "19RM," the businessman has steadily added more fashion influence to his name, reports the source.
He is also currently working on the fashion website fashionair.com with Net-a-porter alum Sojin Lee, which mixes video with fashion. It's set to launch this September.
With his purchase of Storm modeling agency, Fuller will be considerably more in the fashion (and model) fold. Teenage model mother-to-be Jourdan Dunn is also repped by Storm, as is singer Lily Allen, the star of the latest Chanel ads.
Fuller isn't alone in his stylish ambitions. We reported last month that another "American Idol" veteran, Simon Cowell, and Sir Philip Green of Topshop are teaming up on a music meets fashion project with Moss rumored to be in on the venture.
Expect some seriously fashionable competition!