Launching mid-September, the campaign celebrates crafting your own meals ("Julie and Julia" comes to mind!) and hosting at home, while serving the loftier goal of feeding 10 million people suffering from hunger.
The "Come Together" rally invites friends and families across the country to host dinners at home and ask guests to pledge a donation to Feeding America in place of the usual host gift through Macy's "Come Together" website. The retailer will generously match each donation made for the campaign.
Joining in on the charitable spirit is a diverse group of celebrities, including Mariah Carey, Usher, Jessica Simpson, Queen Latifah, Martha Stewart, Emeril Lagasse, new baby-daddy Tommy Hilfiger and Donald Trump, who will help kick off the campaign through TV guest spots directed by Barry Sonnenfeld of "Men in Black" fame.
Plus, Macy's will be hosting the "World's Largest Dinner Party" during New York Fashion Week (looks like Lady Gaga, Marc Jacobs and V magazine has competition!) at the Herald Square flagship on Sept. 15. Expect a crowd of A-listers and customers along with Macy's Culinary Council that includes Emeril Lagasse, Todd English and entertaining mogul Martha Stewart.
If hosting isn't your thing (or your apartment is too cramped to hold more than yourself), you can still give back by giving directly via the Website or shopping in-store. Special "Come Together" savings will be available in-store on October 17 for Macy's national "Shop For a Cause" day with a portion of the $5 store ticket to benefit Feeding America. For fall, Macy's Fashion Director of ready-to-wear, Nicole Fischells, predicts berry hues, preppy plaids and Eastern European gypsy prints.
"In today's environment, there are two things we know," Peter Sachse, Macy's chief marketing officer says, "The first is that many American families are struggling to get by, making simple luxuries like regular dinners out [are] more fiscally challenging. The second is that hunger is one of the most significantly impacted issues during an economic downturn."
Other in-store culinary events will take place nationwide until the campaign concludes on Oct. 21. Check Macy's specially designated "Come Together" website for details.
With food especially short this fall and 12 million children at risk of going hungry, Macy's early Thanksgiving comes just in time.