The collection, "Grayce," is inspired by Art Deco, the Twenties and Sixties and Sims' love of travel and photography.
With "understated glamour" the focus, Grayce will include earrings, cuffs and bracelets.
If Tori Spelling's HSN collection is any indication, the prices of Sims' offerings will likely be accessible to all.
Did you hear that, Hussein Chalayan? Another model-turned-designer.