JC Penney

Writer Cintra Wilson is apologizing for weight references she made in a New York Times review of JCPenney. Photo: Douglas C. Pizac, AP

Style scribe Cintra Wilson didn't tiptoe around her severe aversion to JCPenney in today's Critical Shopper column in The New York Times.

"Why would this dowdy Middle American entity waddle into Midtown in its big old shorts and flip-flops..." she wrote, going on to rip on the company's "knockoffs," copious amounts of polyester and even the font used in the company's logo.

But what really caused public outrage was the writer's commentary on how the clothes are all geared toward fat people. Wilson, a size 2, writes that it took her a long time to find her svelte size on the store's racks.

"To this end, it has the most obese mannequins I have ever seen," she continues. "They probably need special insulin-based epoxy injections just to make their limbs stay on. It's like a headless wax museum devoted entirely to the cast of 'Roseanne.'"

Cue the hate mail, and then Wilson's sort-of apology. Here's what's currently posted on Wilson's blog:

"I very much regret that my JC Penney article in the Times caused any wounded feelings whatsoever, particularly to people who already feel they take more than their share of abuse from our very shallow and ridiculous society. I was not sensitive enough to this, and the extent to which my article exacerbated these feelings is a very real failure on my end for which I sincerely apologize."

And also: "... You know I didn't mean it that way, so please remove the knot from your panties and when you're ready, join me for a cigarette and several Pucker martinis at the insouciant end of the pool ..."

Signed? "Insensitively yours."

Do you consider this a sincere apology? And could this spur more fashion-related semi-apologies, perhaps from the likes of Karl Lagerfeld?

Let us know what you think in a comment!