CJ Jeans by Cookie Johnson - Flattering Denim for All the Curvy Ladies

by Lesley Kennedy (Subscribe to Lesley Kennedy's posts)
Posted Aug 14th 2009 at 9:30AM

Cookie Johnson's denim line, Cj by Cookie Johnson, is targeted at women with curves. Photo courtesy Cj by Cookie Johnson

Cookie Johnson, wife of NBA star Magic, is hoping her new denim line scores a slam dunk with curvy women everywhere.

Available now at Nordstrom, Johnson says she was inspired to launch Cj by Cookie Johnson because she couldn't find jeans that worked with her own fit, but curvy, figure.

Johnson partnered with Michael Glasser, the man behind premium denim standouts Seven for all Mankind, Citizens of Humanity and Rich & Skinny.

The line, tested at three Nordstrom stores in February, did so well that it's now being carried in more than 70 locations and is set to debut in Neiman Marcus and Bloomingdale's this September.

A graduate of Michigan State University, with a degree in Retailing of Clothing and Textiles, Johnson says there was a definite hole in the premium denim market for women with curves -- women like her, who work out daily, eat healthy, but aren't waifish size twos.

"This was my story, too" she says. "I couldn't find jeans to fit my body. It frustrated me to try on every pair of jeans in the store and leave with nothing ... Top designers were excluding this demographic."

Cj by Cookie Johnson debuted with boot cut, straight leg, boyfriend, high-waisted and legging styles.

Prices range from $145 - $198, and styles are available in sizes 24-38. Amen to that!

For helpful hints on wearing legging style jeans ("Jeggings"), check out our tips here.

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Filed under: News
Tags: cj-by-cookie-johnson, cookie-johnson, Denim, Jeans, Legging-Jeans, michael-glasser, Nordstrom, Plus-size-fashion, plus-size-jeans, premium-denim, Seven

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Gina, 9-11-2009, 12:01AM

I've just received my first pair of jeans from www.makeyourownjeans.com . They are fantastic. They are amazing. The quality is really fabulous and is way beyond anything I expected. For the first time in years I can wear a pair of jeans! I'll definately be back for a lot more.

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Gina, 9-11-2009, 12:03AM

I've just received my first pair of jeans from http://www.makeyourownjeans.com . They are fantastic. They are amazing. The quality is really fabulous and is way beyond anything I expected. For the first time in years I can wear a pair of jeans! I'll definately be back for a lot more.

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Cynthia, 10-27-2009, 12:03PM

I love the way the jeans look and was thinking of ordering a pair, however, I still tend to think they are a little pricey. When most of us buy jeans we look for something with around half or more off of her price range. It is not everyone who can buy several pairs of these jeans due to the price. When I go out to buy jeans I like to pick out at least two pair as a minimum but I will have to save to buy one pair of these. As a female with a booty that is hard to cover without looking like I am mooning someone, I would love to try these jeans. I haven't made up my mind yet so for now I will continue to take up my jeans in the waist. I do wish CJ much luck but we as full figure girls are looking for a good deal.

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