Justin Timberlake is the face of Givenchy's new fragrance, PLAY. Photo: Tom Munro for Givenchy

Justin Timberlake is bringing sexy back -- again -- this time as the face for PLAY, Givenchy's new men's fragrance.

Available in both PLAY and PLAY Intense, some of the scents include top notes of bergamot and mandarin orange, middle notes of amyris wood, black pepper and coffee flower and bottom notes of vetiver and patchouli.

The ad campaign, photographed by Tom Munro, is inspired by Timberlake's life.

Find behind-the-scenes footage from the shoot here.

Prices range from $53 - $76 for the eau de toilette spray. PLAY is available at Macy's, Nordstrom, Dillard's and Sephora.

Timberlake says he wears the scent, but tells People's StyleWatch: "The greatest scents in the world are pheromones. Just the actual smell of a person's skin."

JT is far from a newbie when it comes to appearing in ads. He's been in campaigns for Pepsi, McDonald's and his denim line William Rast,