The singer and her mother/design partner Tina Knowles are following up their House of Deréon "Sasha Fierce" collection with a new line of daywear dresses for Spring 2010, marking their first foray into less formal frocks.
Early buzz says that the looks will be trend-savvy and modern -- think daring prints, button details and built-in belts -- and stick to a color palette of navy, white and metallic silver and gold.
House of Deréon's Creative Director and designer, Tina Knowles says, "House of Deréon is known for creating colorful and feminine cocktail evening dresses with an attention to detail in styles that are contemporary and empower women; this collection of daywear dresses reflects that same sensibility. With strong trend-driven pieces, affordable prices, blends of sportiness, great separates and the strong dichotomy of Beyoncé's viewpoint mixed with mine, the collection is sure to be an impactful and exciting launch."
The 20-style collection will retail for $150 - $200 and be sold fine department stores and specialty boutiques.
And if these dresses are a fraction as covetible as B's "Single Ladies" dance moves, they'll be flying off the shelves!For more on House of Deréon, click here.