Kenny Chesney's fashion line is on the move. Photo courtesy of Blue Chair Bay
The tropical-themed fashion mobile will house the "No Shoes, No Shirt, No Problems" crooner's new men's and women's fashion collections (manufactured by Latitude 17 Degrees South), full of simple, unadorned wears in an island-y palette -- pieces Chesney envisions people wearing on a relaxing vacation.
"Blue Chair Bay is kind of like the place we'd all like to go if we had no obligations or nowhere to be," Chesney told People.com, "and that's kind of what I want this clothing line to represent. These are the clothes I would pack to go to this place."
The collection recalls "that favorite T-shirt that you've washed a lot that is kind of sun bleached... your favorite khakis, and your shirt you've had forever," the country star added.
We got a sneak peek at the line sheets, and it seems this vision translates into faded navy and tan khakis, worn-in tees emblazoned with the words "Vintage Vinyl" and the insignia for a faux sports team called the "Blue Chair Bay Eagles," in addition to khaki cut-off shorts (a personal Chesney favorite).
The accessible range will retail for $35 - $72, and has already hit some stores down South, including Fast Buck Freddie's in Key West, Fla.; Levy's in Nashville and Ocean Eddie's in Gulf Coast, AL..
And while the line is just billed as "Kenny Chesney-inspired," the singer's people tell us Chesney was pretty involved with the brand, and insisted on its overall broken-in, rugged look.
While we know somewhere Hussein Chalayan might be rolling his eyes, we think Chesney could go the distance with his new clothing line.
Leave a comment below telling us if you'll shop the Blue Chair Bay clothing line!