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Men's Underwear Sales Are Up! Sign of a 'Briefer' Recession?

by Bee-Shyuan Chang (Subscribe to Bee-Shyuan Chang's posts)
Posted Aug 24th 2009 at 11:35AM  
2 Comments
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Jamie Dornan, Calvin Klein Underwear

Jamie Dornan in the Fall '09 Calvin Klein Underwear campaign. Photo courtesy of Calvin Klein

The latest men's underwear sales numbers have reported a 4.7% increase for the first half of the year, reports WWD. Could this be a sign of a "briefer" recession?

While this figure may not be as impressive as, say, Jamie Dornan's physique in the Calvin Klein Underwear campaign (right), it does bode well for the economy, that is, if Alan Greenspan's hypothesis is correct.

The former chairman of the Federal Reserve Board famously started tracking men's underwear sales 15 years ago because he believed it predicted consumer spending, the site reports.

Men's underwear sales figures almost never move because it's a necessity and when they do drop "that means that men are so pinched and they are deciding not to replace underpants," CBS reporter Robert Krulwich recalled on interviewing Greenspan on his "briefonomics" theory years ago, cites the source.

The NPD Group, who reported the sales figures, agrees with the underwear theory. "Underwear does follow a consistent pattern...To me, these strong figures mean we are nearing the end of the recession, and that it is not going to be as long or as deep as some feared," Marshal Cohen, chief analyst for NPD, tells the site.

But even if men are over the low point of threadbare skivvies, actual clothing has a long way to go. Menswear sales fell 5.2% over the same period.

Keeping tabs on the economy? Read more on how retailers are dealing with the recession here.
Read All Comments
Filed under: News
Tags: Alan-Greenspan, Briefonomics, Calvin-Klein, Calvin-Klein-Underwear, economy, Jamie-Dornan, mens-briefs, mens-underwear, recession, underwear, underwear-sales
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READER COMMENTS

(2)Add A Comment

Shalom P. Hamou, 8-27-2009, 10:24PM

2 stars vote downvote upReport
Shalom P. Hamou


___________


Tel Aviv, Friday, 28th August 2009.


The Puzzle of The Crash and The Sacrifice of Gilaad Shalit.


In this article I tell that The Crash will take place on Friday, 18nth September 2009 at 4:11 PM EST.

The reading of that article is of the uttermost importance for everyone.

It is even more important to the Islamic and Jewish people, the sons of Abraham.

It presents the causes and consequences of The Crash.

It proves that Ben 'Systemic Risk' Bernanke engineered deliberately the Great Recession and is preparing The Next Crash

For Eid ul-Fitr the Hamas will sacrifice Gilaad Shalit.

Tell the new to the world and free Gilad Shalit on 4th September 2009 at 5:58 Jerusalem Time and everything will be fine for example.

Some of you may be shocked by the videos and their wordings. Please don't watch them.


The Puzzle of The Crash and The Sacrifice of Gilaad Shalit.


___________

Reply »

Brian, 12-29-2009, 12:08PM

2 stars vote downvote upReport
Brian

Some women do tend to want to be the ones wearing skimpier underwear than their guy. Boxers are nice because it looks like they're not trying so hard. There's a risk if a girl doesn't know you very well she might see you in a thong and think you're a bit of a poseur/player. Everyone has different tastes, if you really like them then go for it!

Reply »

 
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