Coco Rocha lounges in a pile of MCM's New York Collection bags, designed by Joy Gryson, in a room at Manhattan's swank The Standard Hotel. Photo: Cheol Park
As our resident purse fiend reported earlier today
, the German-based handbag line MCM
is doing big things as of late. The most recent being an exclusive collection for Saks Fifth Avenue
stores dubbed MCM New York.
The Manhattan-inspired collection is designed by leather genius Joy Gryson
, and the newly brunette Coco Rocha
stars in the press campaign by photographer Cheol Park.
Appropriately shot at the new Meatpacking hot spot, The Standard Hotel
, Rocha is shown lounging on a bed and posing against the backdrop of the hotel's intriguing interior architecture while showing off the new bag collection, which comes in three main designs -- the slouchy Sportivo, the chain-strapped Notte and the more structured Giorno.
No wallflower, Rocha clutches another Notte python bag, this time it's a multi-hued hobo. Photo: Cheol Parkages
MCM New York Collection bags retail for $695 - $1,195 (the most exotic skins fetch $2,800); currently available exclusively at the MCM boutique at the Plaza Hotel
Shops in NYC, saks.com
and Saks Fifth Avenue stores nationwide.