Mary J. Blige and Gucci Team Up for a New Watch to Benefit Singer's Charity

by Katie Hintz-Zambrano (Subscribe to Katie Hintz-Zambrano's posts)
Posted Aug 26th 2009 at 5:00PM

The new Gucci for FFAWN Twirl watch, a collaboration with Mary J. Blige. Photo courtesy of Gucci

Queen of R&B, Mary J. Blige, and Gucci creative director Frida Giannini have partnered on an original watch design to benefit Blige's charity, the Foundation for the Advancement of Women Now (FFAWN).

A variation on Gucci's much celebrated "Twirl" watch, the limited edition timepiece has the ability to transform from wristwatch to sleek bracelet with a quick flip of the case.

The Gucci for FFAWN Twirl is all-black with Gucci's signature monogram pattern and ring of diva-worthy black diamonds.

"Mary J. inspires all of us with her songs and now her commitment to the empowerment of disadvantaged young women," says Giannini. "We're proud to support [her] foundation."

A portion of the sales from the $1,895 watch (engraved with the words "Gucci for FFAWN") will go to the organization, which aims to help women bounce back from traumatic experiences and realize their goals through career development and personal growth programs, as well as scholarships.

It was founded in 2007 by marketing guru Steve Stoute and Blige, who was once a victim of domestic abuse.

"I am so grateful to Frida and Gucci for their extraordinary kindness and generosity," says Blige.

"By opening their doors to support FFAWN, they will make a real difference in the lives of many young women seeking hope and help. Gucci sets a great example in the luxury world in recognizing its responsibility to give back."

If you're planning a Gucci spending spree, schedule it for September 16 at Gucci's Fifth Avenue flagship in New York City, when a percentage of all items sold will go to FFAWN.

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Filed under: Accessories, CELEBRITY STYLE, Fashion, Celebrity, News
Tags: Charity, domestic-violence, FFAWN, gucci, mary-j-blige, Watches

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