Fashion's Night Out's public service announcement has officially launched!
We gave you behind-the-scenes photos yesterday, but now the full PSA featuring Anna Wintour, Sarah Jessica Parker, Diddy, Ashley Olsen and other industry insiders will be everywhere -- TV, online and in taxi cabs.
Sponsored by Estée Lauder and MAC Cosmetics, director Douglas Keeve kept the announcement upbeat and peppy: Diddy says, "C'mon, let's do it for the people baby." The PSA wraps with a crowd in New York City's Garment District chanting, "Shop for good!"
Each star was asked to wear a Fashion's Night Out tee, giving it his/her own sartorial twist.
Carolina Herrera looked as dignified as ever, layering the T-shirt over her signature white button-down, while Donna Karan rolled up the sleeves, revealing her tan fit arms and accessorized with a bold necklace.
Put your own fashion spin on a Fashion's Night Out tee, available at select retailers -- proceeds benefit the National September 11 Memorial & Museum.
As the second largest industry in NYC after Wall Street, looks like fashion is crafting it's own economic stimulus plan!
Read up on the Sept. 10 global event here.