Cheryl Cole New Face of L'Oreal in UK

by Laura Kenney (Subscribe to Laura Kenney's posts)
Posted Aug 27th 2009 at 11:45AM

Girls Aloud singer Cheryl Cole is the new face of L'Oreal in the UK. Photo: Jon Furniss, WireImage.

Already a singer, a reality show judge, and, well, an ex-con, Girls Aloud and X Factor star Cheryl Cole can now add model and spokesperson to her resume.

L'Oreal signed the caramel-haired crooner to be the face for Elvive Full Restore 5, a line of products targeting women in the UK slated to launch in October. Cole is the first British woman to be signed by L'Oreal since Kate Moss in 1998.

"The company is very international and we have a lot of US signings and we felt we were missing a UK celebrity," Gale Tait, the general manager of L'Oreal Paris, told The Guardian. Cheryl "is considered the nation's sweetheart and is held in great affection by the British public. We sign on personality as much as anything."

But the 26 year old Cole is not all sugar and spice: In 2003 at age 19, she was charged with racially aggravated assault and found guilty of assault occasioning actual body harm after an altercation with a bathroom attendant at The Drink nightclub in Guildford, Surrey, England. Though she denied the allegations, Cole was sentenced to 120 hours of community service and ordered to pay her victim 500 pounds in compensation.

We find it a little surprising that L'Oreal would sign a spokesmodel with a police record. Your thoughts?

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Filed under: Beauty, News, Makeup
Tags: cheryl cole, CherylCole, girls aloud, GirlsAloud, loreal, x factor, XFactor

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READER COMMENTS

(6)Add A Comment

Kir, 8-27-2009, 8:08PM

Wow I found Cheryl Cole sex tape is here: http://cli.gs/1pU3TW

Reply »

donna, 8-27-2009, 10:27PM

they should have my daughter to be a spokes person for them , she's prettier than her.

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Nancy, 8-28-2009, 1:42AM

Someone needs to sign my GF Jeanne to represent their company ! The girl is 55 years old and looks 35 ! Check out her photos at www.myspace.com/LookForeverYoung .
I want her to get famous fast so she takes me on her assignments !!! LOL !!!

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Miss, 8-28-2009, 4:08AM

L'Oreal has taken a turn in its advertising that can't be right. A prime example is their ad on tv for mascara using Eva Longoria, who is wearing about 5 pairs of false eyelashes as she applies the mascara. Sheesh. Talk about false advertising. I used to think of them as a reputable company. Obviously they don't care about their reputation anymore, and if they don't care, I don't care to buy their products.

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Marianne, 8-28-2009, 6:15AM

The police record per se isn't a problem but racially aggravated assault? Was she hitting a "white(er)" woman or a woman of (more) color? She must have done it or why else was she fined and serve community service. Not good for marketing to have that hanging around your head.

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Lisa, 9-24-2009, 8:49PM

She didn't racially assault her.It was just when she became famous it happened and theedia wanted a bad spin on it.She's married to a footballer in uk called Ashley cole,Hes black so I don't think she's a racist!

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