As we previously reported, there is a new Website launching this fall and the man behind it is British media mogul/Topshop's Simon Fuller and Net-a-Porter alum Sojin Lee.
Slated to launch Sept. 3, Fashionair.com is owned by Fuller's 19 Entertainment -- who also recently bought a 51 percent stake in Kate Moss' modeling agency Storm Models -- and will use video as a big part of its fashion coverage.
Contributors who have signed on include designer Tracey Ross, whose L.A. boutique for her eponymous line closed late last year, and style.com frequent photographer Greg Kessler.
Sneak previews of the site revealed a section for retail buyers to dole out shopping advice, store guides for NYC, Milan, Paris, London and more, as well as profiles on fashion insiders.
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