The still unnamed collection will be Temperley's second foray into more accessible fashion, after designing a collection for Target in October 2007. That collaboration featured floor length floral dresses, wide legged trousers, cropped jackets with ruffle details and Temperley's signature vintage-inspired cocktail dresses.
In other words: everything celeb fans like Christy Turlington, Sarah Jessica Parker and newly married Milla Jovovich go crazy for.
Luckily, Temperley isn't the only designer wising up to the tough economic times. This Fall, Door-Ri Chung's secondary collection called under.ligne will hit stores. All pieces will retail for $150 - $900 (with most things in the $200 - $300 zone) and include draped dresses, jersey T-shirts and comfy leggings (with zippered ankles) that Doo.Ri is known for, Vogue UK reported.
"We had all these patterns from my very first collection that never really got produced, so we were able to re-fabricate it and slowly build this line," Chung told Vogue UK. "It was a very organic thing. And then this recession hit, so the timing just felt right. If I can take the styles that I've done in the past and make it affordable, that's great."
Also this Fall (October to be exact), Givenchy designer Riccardo Tisci is coming out with Redux, a reduced price capsule collection. According to Elle UK, it will include shoes and apparel, with prices starting at a little over $300.
And, of course, like we've reported, the $59 - $299 Rachel Rachel Roy collection is already flying off the racks at Macy's.
With Temperley lowering prices and even jeweler Pamela Love talking to Elle.com about debuting lower-priced bijoux offerings alongside her signature line at NY Fashion Week, we're anticipating (and hoping!) this realistic fashion trend will continue in the seasons to come.
To find out why designers like Rachel Roy are dropping prices, read our exclusive one-on-one.
Tell us which new and affordable collection you are most excited about or who you wish would launch a lower line in a below comment!