Elle Macpherson Intimates' Obsidian line

Sneak peek at Elle Macpherson Intimates new luxury lingerie line Obsidian. Photo: Regan Cameron, courtesy of Elle Macpherson Intimates

In between shooting scenes for "The Beautiful Life" and rocking Victoria Beckham dresses, Elle Macpherson is a model/entrepreneur.

The lingerie magnate's uber-successful Elle Macpherson Intimates brand is launching a a luxury line called Obsidian.

Set to hit retail for Spring 2010, the upscale lingerie collection sources fabrics from France, Italy and Japan and is less feminine and frilly than it is sexy and seductive.

And as the brand's first collection designed for both women and men, it looks like the model-designer succeeded: Macpherson wanted the line to be "raw and sexy with a sophisticated edge."
Elle Macpherson Intimates' Obsidian Spring 2010

Elle Macpherson's new upscale intimates line for men and women feature styles in monochromatic colors. Photo: Regan Cameron, courtesy of Elle Macpherson Intimates

On the choice of name, Macpherson adds, "The name Obsidian comes from the naturally occurring volcanic glass formed as rock which I found on a recent holiday with friends. It has all the passion and life force of primordial raw energy and seemed the perfect inspiration for this new collection."

In keeping with its sophisticated image, the collection will debut with mostly monochromatic colors in black, gray, charcoal, ivory, light pink and hints of Tibetan blue (Macpherson's favorite color).

The black and white campaign images shot by Regan Cameron in New York City may just give the underwear-modeling Beckhams a run for their money!

See David and Victoria Beckham's steamy shoot for Emporio Armani Underwear here.