"Today" weatherman Al Roker is reportedly in talks to start an outerwear line. Photo: George Napolitano, FilmMagic

Al Roker: Weatherman. TV personality. Foodie. Fashionisto?

The "Today" show's jovial host is in talks with Weatherproof, an outerwear company, to "create a line create a line tentatively called Weatherman, The Al Roker Collection, reports WWD.

With a launch forecasted for fall 2010, the collection will include rain jackets, coats, footwear and cold weather accessories, and would retail at mass market or chain stores, the paper says.

Roker first endorsed Weatherproof back in a 2002 ad campaign.

To read about Roker's Speidi interview (come on, you know it never gets old!), click here.