There's something fragrant in the air.

Following on the heels of YSL and Kate Moss comes the advertising campaign for Escada's new fragrance, Desire Me. Starring House actress Olivia Wilde, the spot features Wilde and a prospective beau locking gazes so intensely that they drop their martinis.

Get it? Desire.

"I am honoured to have been invited to become an ambassador for Escada and the face of their new fragrance," Wilde said in a press release. "For me, Escada represents style, refinement and sensuality. I like to think of myself as being an Escada woman, and I think that the majority of women aspire to these admirable qualities that this perfumes so perfectly represents."

With notes of tiramisu, chocolate, orchid and honesuckle, Desire Me smells delicious. Some may even call the gourmand fragrance jaw-dropping.

Us, we call it drink-dropping.