Operation handout is also occurring in Paris, Milan, London, Tokyo, Hong Kong and, for the first time, Seoul, as passersby will receive copies of YSL's 32-page promotional publication (basically the entire season's ad campaign in one booklet).
And the best part: The first 2,000 recipients in each city will get their Manifesto in a custom tote bag designed by YSL Creative Director, Stefano Pilati.
This year's bag, which we must say beats out the ones of years past, features an upside down leather-clad Christy Turlington (all that yoga really pays off!), the star of YSL's Fall/Winter 09 ad campaign, in front of the YSL logo.
Last season's campaign starred Claudia Schiffer, and previous supermodels include Gisele Bündchen, Kate Moss and Naomi Campbell. However, the accompanying Manifesto bags only had scribbled writing, instead of a photograph of the model, like this year's super chic version.
Since the exact times and places where the bags can be snapped up have yet to be released, we're looking to season's past for clues. And going on that, you'll need to loose a little beauty sleep and be around major hubs like Times Square, Union Square and Soho by 9am.
With this being another recession-laden Fashion Week, this might just be the "it" bag to snag.