In this still slippery economy, as many companies fold, including as Hollywould and Mary Norton, Minkoff has managed to not only stay afloat, but add new categories to her ever-evolving brand.
Much of Minkoff's success can be attributed to her fanatical fan base with whom she goes out of her way to stay connected with -- through trunk shows, video updates and social networking.I caught up with my good friend Becca to get the skinny on her newly revamped e-commerce site, gossip on her June wedding and find out what's next for Rebecca Minkoff, the woman and the brand.
Pamela Pekerman: So first for some girl talk. How was the wedding?
Rebecca Minkoff: My wedding was magical! We celebrated in Siena, Italy with 90 guests and honeymooned across Northern Italy.
PP: So, I'm thinking you went from the "Morning After Bag," to the "Beau Tote," to the "Knocked Up." Since you're a Mrs. now, can we expect wedding bags?
RM: You're right on! We just introduced the "I Do" Collection, a line of bespoke satin and lace handbags for the bride and her wedding party. My bridesmaids and I wore the ivory lace clutch at my wedding and the idea took off.
PP: As if you needed something else to add to your to-do list while you planned your wedding, this summer you also spruced up your e-commerce site.
RM: Our fans were asking for new features and we gave them what they wanted. The new site features wish lists, order history and my picks of the month. We also offer Web exclusives for in-demand colors and styles.
PP: You even launched your own blog and Minkette.com, which I love.
RM: We are so excited about Minkette.com. It's the destination for all things RM, including videos, product previews and guest editorials. A lot of my friends are involved in creating the content, which makes it that much more fun. Plus "Minkettes" can create profiles to share their pictures and talk fashion on our forums.
PP: The new hubby is blogging on the site. Did you have to twist his arm?
RM: Gavin is thrilled to be a part of the fun! You'll notice his blog posts are about things he loves. He leaves the handbags to me!
RM: Rebecca Minkoff Ready-to-Wear launches this fall. It's a collaboration with my friend and celebrity stylist Ilaria Urbinati, and features the bold look and attention to detail that our handbag customers love. We are also launching bracelets and belts this year. Look for neon, studs and rich leathers: all of the RM signatures.
The "I Do" Collection of bespoke bridal bags retails for $195 - $215 (minimum purchase of four); available by custom order only at 212-677-7829.
Pamela Peckerman is the founder of BagTrends.com