When we received the press release that designer Brian Reyes was designing Proper Attire condoms, of all things, we were a bit baffled.

After all, even if the young designer is branching out to new opportunities, Reyes is known more for his pretty, refined dresses, not sexpot getups.

But it's no joke kids; the New York-based designer is collaborating with Proper Attire on a limited-edition condom to "premiere" this morning at his spring/summer 2010 show. Reyes designed the packaging for the FDA-approved condom by using a pattern from his resort 2010 collection.

We've never heard "premiere" and "condoms" in the same sentence before, but we're not going to complain, especially since it benefits a charitable cause. Proceeds from sales of the condoms will benefit Planned Parenthood and will be sold exclusively at Morgans Hotel Group properties and Proper Attire's website.

Rachel Molly, brand director of Proper Attire adds, "We are excited to work with Reyes. We truly believe our fashion partnership will further our goal of empowering women and making it second nature to carry condoms."

Apparently sex (and fashion) sells!

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