Forget customized ring tones! The new way to personalize your phone is dressing it up in designer, dahling.

Starting October 6, Windows phone users with Windows 6.5 devices will be able to download a free wallpaper from their choice of five designers: Diane von Furstenberg, Vera Wang, Isaac Mizrahi, Rock & Republic or Ron Arad at Windows Marketplace.

Does this mean we have to start matching our cells to our outfits?