Bottles of Perfume

Three Times a Lady: La Prairie's Life Thread celebrates every woman.
Photo: Courtesy of La Prairie

Luxury skincare brand La Prairie is adored by the well-heeled set for anti-aging treatments that incorporate such rarefied ingredients as caviar and diamonds.

But the company is breaking new ground with the introduction of Life Threads, a trilogy of fragrances they're marketing to a broader spectrum of beauty fans.

Packaged in sleek, lucite bottles and wrapped in strands of the various metals, the trio - Silver, Gold, and Platinum - were mixed to take wearers on a sensory journey, honoring the milestones and memories of a woman's life. La Prairie President - and Platinum wearer - Lynne Florio says, "With Life Threads, we aimed to create a provocative portfolio of fragrances that spoke to the different dimensions of a woman."

To bolster the launch with a larger audience, yesterday at an event in New York City La Prairie unveiled a multi-media promotional strategy that weaves in music, film, and social-networking (YouTube and Facebook), and will launch October 1st on their website.

The company collaborated with singer-songwriter Lucy Kaplansky (who penned the song "Life Threads" to resonate the spirit of the fragrances) and New York-based production company MakeBelieve (who translated the sensory experience into nine mini-films) to add visual interpretations, which they've coined "retailtainment," to inspire and connect women.


The songs and mini films are meant to capture the essence of the three scents, each which is poignantly different.

With floral notes of golden bergamot and Indian jasmine combined with the earthiness of sandalwood and peppery moss, Silver alerts the senses and extends an aromatic "invitation to flirtation." Inspired by ancient Mayan jewelry, Gold's spicy, oriental concoction of tangerine, exotic pepper, golden myrrh, and imperial incense definitely brings out your "adventurous side." And Platinum invokes the classic chypre with its blend of violet leaf, Persian rose, iris, and Indonesian Patchouli.

"Whether you find yourself drawn to Silver, Gold or Platinum," says Florio, "the fragrances are sure to stir the senses and empower you to face the next chapter of life."

Life Threads: Silver, Gold and Platinum will debut in October for $125 each at Bergdorf Goodman, Bloomingdale's, Neiman Marcus, Nordstrom, Saks Fifth Avenue and www.laprarie.com.