As we previously reported, ex-Heatherette designer Richie Rich and "Baywatch" babe Pamela Anderson have teamed up for a new animal- and eco-friendly fashion line, dubbed A*Muse by Richie Rich.

Now, the results of this collaboration are in!

Despite rumors that the line would debut at New York Fashion Week, the platinum blonde duo showed the collection during New Zealand Fashion Week earlier today, concluding that the locale was more green for their eco label. (We're not sure we're buying it.)

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A*Muse By Richie Rich Runway Show
Check out Richie Rich's new Pamela Anderson-inspired line.
Graham Denholm, Getty Images
New Line Cinema/Warner Bros. Pictures

Celebrity Sightings: Spring 2010 Fashion Week

    Eva Mendes, Kerry Washington, Rose Byrne, and Thandie Newton attend the Calvin Klein Spring 2010 fashion show on September 17, 2009.

    Stephen Lovekin, Getty Images for IMG

    Kathy Griffin attends the Isaac Mizrahi Spring 2010 fashion show at Bryant Park on September 17, 2009.

    Bryan Bedder, Getty Images for IMG

    Molly Sims attends the Calvin Klein Spring 2010 fashion show on September 17, 2009.

    Stephen Lovekin, Getty Images for IMG

    Mary J. Blige, Serena Williams and Alicia Keys attend a cocktail party benefiting FAWN at Gucci Fifth Avenue on September 16, 2009.

    Jamie McCarthy, WireImage

    Miranda Kerr attends the Calvin Klein Spring 2010 fashion show on September 17, 2009.

    Stephen Lovekin, Getty Images for IMG

    Janet Jackson attends the Ralph Lauren Spring 2010 fashion show at Skylight Studios on September 17, 2009.

    Dimitrios Kambouris, WireImage

    Leighton Meester attends the Proenza Schouler Spring 2010 runway show Week at Milk Studios on September 16, 2009.

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    Courtney Love attends the Proenza Schouler Spring 2010 runway show at Milk Studios on September 16, 2009.

    Dimitrios Kambouris, WireImage

    Rachel McAdams attends the Proenza Schouler Spring 2010 runway show at Milk Studios on September 16, 2009.

    Dimitrios Kambouris, WireImage

    Aerin Lauder attends the Proenza Schouler Spring 2010 runway show at Milk Studios on September 16, 2009.

    Dimitrios Kambouris, WireImage



While Anderson inspired and collaborated on the designs and her sexy image appears on T-shirts, the name of the collection doesn't bare her moniker.

She also played a large role in helping to instill the pro-environment, pro-animal stance of the line, which doesn't use fur or leather (also a requirement of Rich's now-defunct Heatherette).

As expected with any Richie Rich-designed collection, A*Muse featured lots of pink, guys in Speedos and eyeliner, and high-glam "Cry-Baby" hair and makeup, while PETA advocate Anderson added a ton of sex appeal in the form of tight printed tees paired with skimpy swimsuit bottoms and even a tiny string bikini donned by a blonde, surgery-enhanced doppelganger.

Overall, the collection wasn't too exciting and focused on casual and wearable beach pieces, which was the point in the first place; so the full-on Heatherette (a line we loved) frocks felt way out of place.

But it was nice to see it all spun out in eco-friendly fashion.

Perhaps the best part of the show (or at least the most shocking), was when Anderson took an onstage bow wearing only a sheer sheet that clearly showed her nipples and thong-clad bum.

Okay, it's not quite as bad as when her boob popped out on Vivienne Westwood's Paris fashion show runway last season. And, hey, maybe this is Anderson's answer to Betsey Johnson's infamous cartwheel?

Rich, of course, sped down the runway in his signature roller skates (thankfully, fully clothed).

But we'll let you be the judge of the new clothing collaboration by checking out the above gallery. Then leave a comment telling us what you think!