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Isaac Mizrahi's New Shop - Just Don't Call It a Store

10/2/2009 4:50PM by Lisa Marsh

isaac mizrahi first store new york city

Mizrahi's brand new shop. Photo courtesy of Isaac Mizrahi

After an impressive 25 years in the business, Isaac Mizrahi is finally opening his first retail location.

Located at 23 East 67th Street in New York City's Upper East Side, the 1,500-square-foot shop is really an extension of the designer's work studio in Midtown.

The space is bright white, sparsely furnished and decorated with Mizrahi's own sketches, while a small amount of his products are tastefully placed throughout.

Suffice to say this is not a stack-'em-high-and-let-them-fly kind of retail environment. It feels more like a trip to a favorite (wealthy) relative's walk-in closet.

And behind a curtain, a more private, posh area overlooks a courtyard -- perfect for Mizrahi's clients who make use of his made-to-order services that make up much of the designer's business.

After all this time, Mizrahi finally committed to opening his own shop because, well, a psychic told him to.

"The psychic said, 'Darling, you must go out there and be proactive. I see a shop...'" he told WWD. We see dollar signs.

Need more retail therapy? Get the details on another stylish store opning.

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