Soon, the Real Housewives may be hitting the mall instead of each other.
The co-branded apparel -- which is scheduled to hit boutiques and department stores, such as Bloomingdale's, by late fall -- will feature premium jeans, lounge wear, tops, handbags and accessories.
Prices will range from about $50 to $90 for tops, and $100 for pants, according to the network.
Known for their plunging necklines, skin-tight designer dresses and thousand dollar shopping sprees, the Real Housewives aren't exactly the epitome of practical carpool mom style.
Maybe that's why a network spokesman says fans from Orange County to Atlanta relate to them as fashion icons:
"Viewers really want to connect with the glamour, the sexiness, the fun, the ultra feminine nature of what the Real Housewives brand stands for," Jen Turner, Bravo Media's vice president for licensing and strategic partnerships told StyleList.
Turner describes the relaxed Real Housewives/Royal Plush collection as being: "stuff you can wear to yoga class, as you run errands, looking fashionable, fun, looking flirty, very much in the style of what the franchise is."
The Royal Plush fall line, featured on the brand's Website, suggests a jazzy sweatsuit vibe with soft, sueded wrap sweaters, signature fleur-de-lis embossed hoodies and lounge pants.
According to the Royal Plush site, the brand claims they already have a "housewife" fan of sort; actress Teri Hatcher.
No word from Bravo on whether any of the "Real Housewives" gang will actually play a role in their namesake brand's design or promotion. "We have made no announcement concerning their involvement yet," a spokesman said.
That's too bad considering many of the housewives have real fashion aspirations. Atlanta housewife Sheree Whitfield showcased her She by Sheree line during New York Fashion week, while rival housewife designer Lisa Wu Hartwell is producing the line Closet Freak out of Atlanta.
And form the New York contingent, Alex McCord, a former visual merchandiser, is now Creative Director for Second Time Around, a high end chain of consignment boutiques on the East Coast and in Chicago.
Although we have to say, we'd be kind of scared to see what Kim or NeNe might produce if they were in charge of the brand's design.
To coordinate with the apparel launch, Bravo has also announced plans to release a lifestyle book, chock full of entertaining, fashion and beauty tips from all the housewives.
We so look forward to the chapters on table flipping and restaurant smackdowns.
The housewives aren't the only TV stars getting into fashion: check out former "Baywatch" babe Pam Anderson, muse and collaborator on the new eco-friendly line by Heatherett's Richie Rich.