Puma Builds Race Car Out of Clothes
"Race car driving" and "fashion" don't usually belong in the same sentence... unless that sentence also includes the words "mullet" and "cut-offs."
But that hasn't stopped Puma, armed with some ingenuity and £40,000 worth of clothes, from constructing a race car replica made from 1,682 T-shirts, 88 pairs of jeans, 64 pairs of shoes and 31 belts, The Telegraph reports.
According to the paper, it took eight employees five hours to painstakingly build the 14-foot car modeled after Formula One driver Kimi Raikkonen's race car, following a week of sketches and experimentation.
Watch the video that got our motors running:
The car, displayed in Puma's Carnaby Street shop in London, is a Ferrari -- an appropriate choice given that Puma is the Ferrari team's official clothing sponsor, The Telegraph notes.
Unfortunately, the car itself won't be winning any trophies of its own -- at least not on the race track. As creative director Peter Hale of GBH Design tells the paper, the car is so fragile that people can't touch it or sit in it.
"We worked like a pit crew when making it -- each person piecing a different part of the car together," Hale told The paper.
"The hardest part was getting enough clothing delivered to our studio so we could figure out what to put where. We needed so much stock we had to place a special order and get things shipped in from Germany."
According to Hale, the car, which also reportedly featured water bottles and sunglasses in its design, may be duplicated in additional Puma stores.
The car is a pretty cool feat, but, at the risk of being called girly, surely there are better things to do with £40K worth of clothes? Like, say... give it to us?
Ferrari's not the only one hitting the fashion freeway; NASCAR driver Dale Earnhardt, Jr. has his own Wrangler jeans campaign.






andyz, 10-05-2009, 11:09PM
http://www.beautylover.net
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