H&M to go online in the UK. Photo: Getty Images
Cheap and cheerful retailer H&M is finally crossing the online frontier to start selling online to customers in the United Kingdom.
The company has said it will be open for e-commerce in the U.K. starting Fall 2010.
It has been selling its collections, including housewares, online in its native Sweden and many of the Scandinavian countries for years.
H&M's announcement follows that of fast fashion rival Zara, who revealed last month that they're setting up shop online.
An H&M spokeswoman did not return calls for additional comment.
One can only hope that the U.S. is next! We think it's looking good.