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Jimmy Choo Perfume - Shoe Designer to Launch Fragrance

by Laura Kenney (Subscribe to Laura Kenney's posts)
Posted Oct 6th 2009 at 2:00PM  
1 Comment
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A spritz of Choo: Jimmy Choo's shoes and bags are about to be joined by a fragrance line. Photo: JimmyChoo.com

Jimmy Choo's strappy stilettos were made for walking.

And that's just what they're doing: The brand is making some major strides in expansion, designing a line for H&M that features not only shoes and bags, but full apparel collections for women and men.

And they're not stopping there: Jimmy Choo is tackling fragrances, and lots of them - the company has inked a 12 year licensing agreement with global fragrance producer Inter Parfums SA.

A favorite of the fashion set, Inter Parfums also produces fragrances for Lanvin, Burberry, Paul Smith, and Christian Lacroix.

"It has always been my vision to fully accessorize the woman, and fragrance is an integral part of the modern wardrobe," said Tamara Mellon, Jimmy Choo's founder and president said in a press release. "Through the association with Inter Parfums, I look forward to bringing this important aspect of my vision to life."

We love the idea of wearing Jimmy Choo from our heads down to our feet. Which brings us to a grand idea for the company's next venture: Pedicures to match you stilettos.

Choo Polish, anyone?
Read All Comments
Filed under: Fragrance, Beauty, News, Makeup
Tags: inter parfums, InterParfums, jimmy choo, jimmy choo fragrance, JimmyChoo, JimmyChooFragrance, Tamara Mellon, TamaraMellon
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  • Creative Director Tamara Mellon Tells Us About Jimmy Choo's Collaboration with UGG! Creative Director Tamara Mellon Tells Us About Jimmy Choo's Collaboration with UGG! Play UGGs are a comfy wardrobe staple, and now you can get them with studs, stars, and fringe embellishments thanks to Jimmy Choo! Creative Director Tamara Mellon tells us why Jimmy Choo collaborated with UGG, how the designs translate from the main Jimmy Choo line, and which ones are her favorite. The boots hit stores on October 21. Leopard print UGGs? Yes please!
  • Celebrities Celebrate Jimmy Choo at H&M Celebrities Celebrate Jimmy Choo at H&M Play Celebrities come out to celebrate Jimmy Choo coming to H&M. Stars like Paris Hilton, Nicky Hilton, Hayden Panettiere, Sheryl Crow, Olivia Wilde, Lisa Rinna and Jimmy Choo founder Tamara Mellon gathered at a private residence in the Hollywood Hills to celebrate the launch, which will hit H&M stores on November 14, 2009. The collection will include shoes, handbags, women's clothing, men's clothing and women's accessories. Interviews by: Bridget Daly
  • Jimmy Choo's Foursquare Ad Campaign Jimmy Choo's Foursquare Ad Campaign Play The explosive growth of mobile device usage and proliferation of applications presents a new, dynamic landscape for prestige marketing and commerce.The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges. Here Jimmy Choo's latest ad campaign using Foursquare is used to illustrate technology in advertising.
  • New York & London Fashion Week  2010 - Jimmy Choo Collaborates With UGG New York & London Fashion Week 2010 - Jimmy Choo Collaborates With UGG Play Fresh back from New York Fashion Week, we show you what trends to swap out, store for later, and savor for Spring 2011! Across the pond, more was more at London Fashion Week at Burberry Prorsum, Christopher Kane, and Giles. Plus, we caught up with Creative Director of Jimmy Choo, Tamara Mellon, about their new collaboration with UGG, and Madonna, Lourdes, & Taylor Momsen talk about Material Girl!

READER COMMENTS

(1)Add A Comment

fghgjsrew, 11-14-2009, 4:34PM

2 stars vote downvote upReport
fghgjsrew

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