And that's just what they're doing: The brand is making some major strides in expansion, designing a line for H&M that features not only shoes and bags, but full apparel collections for women and men.
And they're not stopping there: Jimmy Choo is tackling fragrances, and lots of them - the company has inked a 12 year licensing agreement with global fragrance producer Inter Parfums SA.
A favorite of the fashion set, Inter Parfums also produces fragrances for Lanvin, Burberry, Paul Smith, and Christian Lacroix.
"It has always been my vision to fully accessorize the woman, and fragrance is an integral part of the modern wardrobe," said Tamara Mellon, Jimmy Choo's founder and president said in a press release. "Through the association with Inter Parfums, I look forward to bringing this important aspect of my vision to life."
We love the idea of wearing Jimmy Choo from our heads down to our feet. Which brings us to a grand idea for the company's next venture: Pedicures to match you stilettos.
Choo Polish, anyone?