The 17-year-old star of The Disney Channel's "Wizards of Waverly Place" (and ex-girlfriend of Nick Jonas) shows off her new collection dubbed Dream Out Loud by Selena Gomez.
The line, which won't hit stores until Fall 2010, is full of eco-friendly fabrics (organic or recycled) and built upon a "pretty, feminine and bohemian" aesthetic, Gomez tells the paper. Sartorially this translates to lots of floral dresses and blouses, distressed denim, funky tights and knits.
"I really want to give the customer options on how they can put their own looks together," Gomez told WWD about the separates-focused label.
"I want the pieces that can be easy to dress up or down, and the fabrics being eco-friendly and organic are super important. Also, the tags will all have some of my inspirational quotes on them. I'm just looking to send a good message."
It seems the squeaky clean actress wasn't always a fashionista.
"Growing up in Texas, I was sort of close-minded and kind of a tomboy, but as I've traveled, I found such a love of clothes," she told WWD. "It's really always been a dream of mine to have a line."
Of course, Gomez isn't working alone. The paper reports that she hooked up with designer Tony Melillo (formerly of Generra) and fashion bizz insider Sandra Campos (Nautica, Polo), who created an agency called Cynosure Holdings specifically to assist celebrities on fashion brands.
"She has such a good sense of what she likes and what she doesn't like," Melillo, Dream out Loud's creative director, tells WWD.
"It was surprising as I've never worked with someone so young, and never really expected her to be that smart. She has a desire to be involved, and nothing is sent out there without her approval. It's nice to see her have this genuine interest."
So what does the future hold for Dream Out Loud? WWD says handbags, footwear and jewelry are on the way, as well as an exclusive exclusive partnership with a retailer, similar to the one Miley Cyrus has with Walmart and Avril Levigne with Kohl's.
We wouldn't be surprised if the partnership turns out to be with Sears, Gomez did assist on the retailer's back-to-school ads this summer, after all.
So, where do you think Selena Gomez's line should be sold and do you plan on buying it?
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