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Beauty.com Pops Up With Designer Jenni Kayne

by Courtney Dunlop (Subscribe to Courtney Dunlop's posts)
Posted Oct 16th 2009 at 1:00PM  
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tarte recreate foundation

Tarte makeup artists use ReCreate Anti-Aging Foundation at the Jenni Kayne pop up shop in NYC. Photo courtesy of Beauty.com

Designer pop up shops keep popping up!

The latest one we're excited about? Jenni Kayne in Soho NYC, which features the up-and-coming designer's clean designs and versatile color palette.

And what got us double-excited? On Fridays Beauty.com is joining in on the fun by offering makeup applications and free product samples featuring some of their top-selling brands.

Beauty.com president Kathleen McNeill sees this partnership as a great way to bring beauty and fashion together.

"We want to introduce our customers, fans and followers to some very influential industry insiders and allow them to sample some great products," she says. Beauty.com has collaborated with Kayne in the past to create an exclusive designer bag available only on the site, and partnerships like this act as a springboard for cool new product ideas.

Plus it gives the brands some one-one-one time with the most important people -- the customers! "The Beauty.com station at the Jenni Kayne pop up store offers a low pressure environment for consumers where they can ask brand experts their questions," explains McNeill.

Beauty.com only sells online so customers can play without feeling the pressure to buy.

Each Friday will showcase a different brand -- first up today is Tarte, followed by Stila, Phyto, Ted Gibson, Alison Raffaele, Blow and Darphin. Impressive lineup -- and all available on Beauty.com.
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Filed under: Beauty, News, Makeup
Tags: alison raffaele, AlisonRaffaele, Beauty.com, blow, darphin, Jenni Kayne, jenni kayne pop up shop, JenniKayne, JenniKaynePopUpShop, kathleen mcneill, KathleenMcneill, phyto, stila, tarte, ted gibson, TedGibson
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