Avon announced today that they're tapping Fergie to create their next celebrity fragrance. Joining the ranks of Reese Witherspoon and Patrick Dempsey, Fergie's perfume is in development now and will launch in the US in November 2010, and be available exclusively through Avon representatives.
Fergie plans to be intimately involved in the development of the fragrance, including the scent, packaging, name and campaign.
"I'm so excited to partner with Avon to develop my first-ever fragrance," Fergie commented. "I'm always seeking out new ways to express myself, and fragrance is the perfect opportunity to share my originality and confidence with my fans, and the Avon consumer. I couldn't be happier to be working with a brand with such a strong reputation for supporting women."
The singer will make her first appearance on behalf of Avon on October 27th at the upcoming Avon Foundation for Women Annual Gala Event in New York City, where she will perform in support of Avon's charitable efforts. The annual event celebrates champions who are changing women's lives.
"We are thrilled to partner with Fergie and feel she will resonate strongly with our Avon Representatives and customers both as a fashion/style icon and a bold, multi-talented woman," says Jeri Finard, Senior Vice President and Global Brand President, Avon Products, Inc. "Fergie is a strong, confident and unique woman who stays true to herself and her beliefs. She inspires others with the empowering message that anyone can make theirdreams come true – a message that is at the core of the Avon brand."