The uber stylish "Sex and the City" star chose her equally fashionable counterpart, Carrie Bradshaw, as the muse for "SJP NYC," her new perfume which is slated to launch in February 2010.
"A large part of the inspiration is what I now understand to be people's impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them -- a real sense of freedom and possibilities, a love for the city around her, and, of course, fashion," Sarah Jessica Parker told WWD.
The perfume's ad campaign, shot by Solve Sundsbo and styled by Elle's Joe Zee, features SJP looking as ravishing as ever in a one-of-a-kind Oscar de la Renta gown.
Coty Presitge, who created the perfume with Sarah Jessica Parker, is planning tie-ins with the May release of "Sex and the City 2," reports WWD. Expect in-store appearances and lots of promotional loot!
For another just-announced celebrity perfume, check out this scent-sational news.