Rimmel's New Face: Georgia Jagger (above) and Coco Rocha are the 2010 spokesmodels for the British beauty brand. Photo: Sam Snap, Getty Images

Watch out, Kate Moss!

Rimmel has added supermodel Coco Rocha and rock royalty Georgia May Jagger to its all star lineup of spokesmodels.

Rocha and Jagger - the daughter of Mick Jagger and Jerry Hall - will join Moss, Lily Cole and Sophie Ellis-Baxtor as the faces of the London-based brand's 2010 advertising campaign.

"We needed a wider palette of faces to show the makeup results of our new products," said Stephen Mormoris, senior vice president, global marketing, at Coty Beauty, told WWD.

"Rimmel is such a cool brand, the makeup is innovative and you can have a lot of fun with it," stated Rocha. "I have discovered a love of makeup through my modeling career, and I am really pleased to be working with such a hip brand."

To further Rimmel's appeal worldwide, Mormoris told WWD that three additional spokesmodels of different ethnic backgrounds will be signed to the brand by January.