Cynthia Rowley is known among the fashion set for her summer style in local surfing destination Montauk, NY (aka, the Hamptons).
Now, the designer is using her hang ten expertise in a collaboration with Roxy.
"Cynthia Rowley for Roxy," the 40-piece spring 2010 collection will feature functional pieces such as wetsuits and swimwear, but also borrow from the surfer lifestyle with neoprene ballet flats and pencil skirts, knit hoodies -- to keep warm while waiting for that perfect wave -- and canvas duffel weekend bags for your beach getaway.
Rowley says of the collaboration, "The most important thing as a designer is to tell a story, and everything we do contributes to the story. This is an authentic and genuine expression of that, as surfing is something I love to do."
And the well-priced Rowley/Roxy partnership (wetsuits, $180; denim shorts, $60) is no short-sighted affair: The collection will roll out new styles over the next three years.
Launching in March 2010 exclusively at Barneys New York in the U.S,, while Colette in Paris will be the only store in Europe carrying the collection, Cynthia Rowley for Roxy's surfer chic offerings will be the perfect addition to your spring wardrobe.
This isn't the designer's only collaboration of late, Rowley downsized her chic style for a major retailer.