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Reese Witherspoon Talks Perfume & Steamy Nights in Avon 'In Bloom' Video

10/22/2009 12:30PM by Laura Kenney

In Bloom by Reese Witherspoon : The actress' new fragrance for Avon. Photo: Courtesy of Avon

What do white flowers, independence, and steamy southern nights have in common?

Reese Witherspoon was inspired by each while creating her exclusive new scent for Avon, In Bloom by Reese Witherspoon.

In the behind-the-scenes video below, she talks candidly about the new perfume, which launches on November 1st. Here's a peek:

"In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee," she explains. "We had a great big Magnolia tree in the back yard, and it's that beautiful white blossom that inspired the perfume."

For more from Witherspoon, watch the video!


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