First Burberry tackled perfume (like The Beat, pictured) and now the company is delving into color cosmetics. Photo: Burberry.com

Burberry has already successfully dipped its toe in the beauty industry with a dozen or so signature fragrances, but now the purveyors of plaid are diving head first into beauty with their first color cosmetics line, set to debut in July of 2010, as reported by WWD.

Burberry is planning an ambitious launch of about 100 products for eyes, lips and skin. Chairman and managing director of Inter Parfums SA, which has the Burberry beauty license, told the paper that the new collection "gives another dimension to the brand."

Indeed it does, but other design houses have dabbled in cosmetics and the results have been mixed.

For every designer makeup success story (Giorgio Armani, Rock & Republic) there are more than a few failures (Versace, Calvin Klein, many times). The jury's still out on whether or not the new-ish Dolce & Gabbana and CK Calvin Klein (the latest Klein incarnation) makeup lines are going to go the distance.

Burberry does have one advantage, though. Die-hard fans will buy anything with the iconic plaid, and we predict a signature patterned lipstick tube would be a smash hit.