One of the companies not hurting from the recession is luxury online boutique Gilt Groupe, which specializes in high-end sample sales of up to 70% off retail prices.

And the e-commerce site just expanded its offerings with GiltMan.com.

While GiltGroupe.com always had a men's section, the new Gilt MAN site goes beyond fashion and moves into athletic wear (Helly Hanson snow gear, Porsche x Adidas sneakers), watches (Ducati), gadgets and other guy stuff (Bogner guitar amplifiers, Strida bikes).

The new site will also feature style advice and trend tips that correspond to upcoming sale items.

"We recognized an opportunity in the men's online retail space after hearing from our male members that they wanted a site that was distinctly theirs and we answered them with Gilt MAN," said Nate Richardson, the VP and GM of Gilt MAN, in a statement.

"At GiltMan.com, guys now have a destination that caters to their interests and lifestyles in a way that is relevant, informative and easy-to-use. Gilt MAN gives the discerning man everything he needs to live the life he aspires to lead."