Gilt Groupe Man site

Let's hear it for the boys! Meet the new Gilt MAN site. Photo courtesy of Gilt Groupe

One of the companies not hurting from the recession is luxury online boutique Gilt Groupe, which specializes in high-end sample sales of up to 70% off retail prices.

And the e-commerce site just expanded its offerings with

While always had a men's section, the new Gilt MAN site goes beyond fashion and moves into athletic wear (Helly Hanson snow gear, Porsche x Adidas sneakers), watches (Ducati), gadgets and other guy stuff (Bogner guitar amplifiers, Strida bikes).

The new site will also feature style advice and trend tips that correspond to upcoming sale items.

"We recognized an opportunity in the men's online retail space after hearing from our male members that they wanted a site that was distinctly theirs and we answered them with Gilt MAN," said Nate Richardson, the VP and GM of Gilt MAN, in a statement.

"At, guys now have a destination that caters to their interests and lifestyles in a way that is relevant, informative and easy-to-use. Gilt MAN gives the discerning man everything he needs to live the life he aspires to lead."

Gitl Groupe masks

Eye for style: Add some high-end designer drama for a haute Halloween. Photos courtesy of Gilt Groupe

To kick-off the new site, Gilt MAN launched a sale dubbed "Man Cave Essentials," featuring deep discounts on sports memorabilia such as a New York Jets helmet signed by 24 members of the 1969 team, seats at Yankee stadium and an autographed picture of Jack Nicklaus' 1986 Masters win. Early holiday shopping, anyone?

And on Saturday, Gilt MAN will also feature a sale on couture-quality handmade Halloween masks by acclaimed designer Claudia Hapeman, featuring gold and silver leaf, Swarovski crystals, detailed paint work and beautiful trims and accessories ($30 - $600) -- perfect for those guys attending a posh "Eyes Wide Shut"-themed party next weekend.

Of course, they're great for the ladies (ahem, you), too.

In other men's fashion news, score limited edition designer kicks from your iPhone.