INSPIRATION: "There's a new optimism," a spokeswoman said. The collection is primarily softly hued -- seen "through a rose tinted lens" as descibed in the lookbook -- and extremely feminine.
TOP LOOKS: The deconstructed silk trench coat with a ruffle closure (right), any of the printed sheaths, the cropped, reverse bow jacket and anything that was decorated by the laser-cut fabric flowers, petals and baby ruffles, which were so intricate and gorgeous.
ACCESSORIES: It's all about stacking and piling on gold, crystal, pearls and seemingly anything else you can find. The looks were decadent, yet not tacky.
One thing to be noted: The pavé disk necklace and bracelet are a complete recycle of a necklace made of vintage buttons in 2006 by Club Monaco, where Axelson used to work. Coincidence? Anything is possible.
WHO WAS THERE: Editors from all the top women's magazines.
WHAT WE THOUGHT: The second collection for this "relaunched" brand was just as modern as the first, and a little more focused on what will most likely make its working girl customers happy.
There are tons of great dresses, reinterpreted trenches and anoraks, and tops that will work under jackets, but are interesting enough to stand on their own.
These items, plus the company's suit separates and "Celebration" collection of bridal-like dresses offer something for everyone.
For more Spring 2010 runway trends, check out our Fashion Week coverage.