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America's Most Stylish Blogger: Backstage at Challenge #1

by Melissa Foss (Subscribe to Melissa Foss's posts)
Posted Oct 30th 2009 at 10:58AM  
3 Comments
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Kelly Cutrone and Melssa Foss host the first challenge in the search for America's Most Stylish Blogger.



Hosting the first challenge breakdown for America's Most Stylish Blogger turned out to be even more fun than I thought it would be. And by fun, I mean exciting, inspiring, and at times, nerve-wracking.

Our shoot on Monday featured guest expert Kelly Cutrone of People's Revolution. You've seen her on The City and The Hills, and her tell-it-like-it-is reputation was enough to make me have images of her turning to me and saying something like, "You know that [insert a part of my ensemble here] is so O-V-E-R."

But she was actually really cool, and I learned a lot from her. I hope our contestants will too. Her comments were well thought-out and she gave specific advice to back up her opinions. And, really, it's much better to hear constructive criticism than hear another fashion person squeal, "You look fabulous, dahling!"

The big takeaway from her was to keep your styling simple. Create a look and own it.

Think about celebrities: They usually have something very identifiable about them...Gwen Stefani with her platinum hair and red lips. Lauren Conrad with her signature braid. Angelina Jolie, now usually wearing long, black dresses. Think about seeing a thumbnail picture of any of these women. No matter how small the image is, you still know it is them.

So this week the challenge was to style a blue Priorities boyfriend vest from our partner Bluefly. Next up are the chicest pair of studded Prada studded booties.

Will our contestants continue to build their "brands?" Or will they strike out in totally new directions?

Come back at 9 a.m. next Tuesday when we'll show you the results.

In the mean, time, check out the looks in the is week's challenge and vote for your favorite below. And be sure to check out the list of our contestants, so you can easily visit all their own blogs, where many have back stories of their own (a few even show alternate looks to the one they submitted!). You can also shop the boyfriend jacket/vest look at Bluefly.com

Finally, become a fan of our Facebook page so you keep up on all the AMSB news!

Now here come my credits for the latest video. Thanks to:

  • Bluefly.com for the Rachel Leigh bracelet.
  • Temperley for the dress and Twenty8Twelve for the leather jacket.
  • Robin Narvaez from Salon Eliut Rivera for hair and makeup.



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Tags: Americas Most Stylish Blogger, AmericasMostStylishBlogger, fashion bloggers, fashion cont, fashion contests, FashionBloggers, FashionCont, FashionContests, Kelly Cutrone, KellyCutrone
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