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DailyCandy Launches Sample Sales Site, Swirl

by Katie Hintz-Zambrano (Subscribe to Katie Hintz-Zambrano's posts)
Posted Oct 30th 2009 at 6:27PM  
5 Comments
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One of DailyCandy's perpetually adorable illustrated muses. Image courtesy of DailyCandy

Attention, sample sale addicts!

On the heels of Saks Fifth Avenue's announcement yesterday to hold private online sales, DailyCandy is also going the Gilt Groupe route and introducing Swirl, Sample Sales by DailyCandy.

The online sample sale destination will offer newsletter subscribers up to 80% off of their favorite established and emerging brands -- including Leifsdottir, Leigh & Luca and Lauren Merkin -- handpicked by DailyCandy editors.

Ladies eager to get in on the action will have to wait until Nov. 16, when the Swirl Beta site debuts, and January 2010 for the official launch.

In the meantime, head over to Swirl.com to sign up for access to the members-only site, which will begin with three sales each week and increase from there. Bonus: The first 100 members will receive $100 Swirl gift cards!

"DailyCandy has always been the go-to source for sample sales, but we recognize that only our NYC and L.A. readers can participate in those events," Eve Epstein, Swirl creative director and former DailyCandy editor in chief, said in a statement.

"With Swirl, Sample Sales by DailyCandy, we offer a unique DailyCandy sample sale experience, featuring our favorite established designers as well as the Parsons grads fresh off their first Fashion Week showings."

DailyCandy isn't the first company to see the possibilities in the online private sample sale business.

Earlier this year the online luxury retailer Net-a-Porter launched the pop-up sales site The Outnet around the same time that The Wall Street Journal reported that the members-only sample sale site Gilt Groupe was planning to turn over an annual profit of $80 million.

And just this week, WSJ reported that the Boston-based RueLaLa.com sample sale site (along with SmartBargains.com) was sold for $350 million to GSI Commerce, one of the top five largest e-commerce transaction networks on the web (Amazon is #1).

Are you one of the millions of users of these online sample sale sites or do you prefer buying your goods at a physical store? Leave a comment below.
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Filed under: Fashion, News, Designers & Brands
Tags: daily candy, DailyCandy, gilt groupe, GiltGroupe, net a porter, net-a-porter, NetAPorter, online bargains, online sample sales, online shopping, OnlineBargains, OnlineSampleSales, OnlineShopping, private sample sales, PrivateSampleSales, Saks Fifth Avenue, SaksFifthAvenue, swirl, swirl.com
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READER COMMENTS

(5)Add A Comment

rocky rock rock, 1-29-2010, 8:57PM

2 stars vote downvote upReport
rocky rock rock

swirl rocks!

Reply »

Dissatisfied Swirl customer, 6-01-2010, 11:41AM

2 stars vote downvote upReport
Dissatisfied Swirl customer

Will not be purchasing from Swirl again. Bought items, that were subsequently returned. Despite the lapse of 20 business days, Swirl still has NOT refunded the sum or restored the funds as store credit (since this is the only option the company provides for returns). In the interim, the funds are inaccessible to you despite the fact the company is already in possession of the returned items.
Would not recommend this online outfit.

Reply »

dissatisfied too, 6-19-2010, 9:07AM

2 stars vote downvote upReport
dissatisfied too

I too am extremely dissatisfied & in the same boat as you!! I bought something in April, it shipped to me in the wrong color with no pre-paid return label so I had no way to return it without incurring additional costs. Had to call 3 separate times and wait 2 weeks just to get the pre-paid return label sent to me.

Swirl policy is to only issue store credit and not credit card refunds, but since they shipped the wrong product to me & were sold out of the right product I arranged for a credit card refund. It has now been 2 months and I still do not have a credit card refund!!! TERRIBLE customer service and TERRIBLE operational capabilities!!

Reply »

C.A.M., 8-30-2010, 8:16PM

2 stars vote downvote upReport
C.A.M.

I am similarly unimpressed with Swirl. My order has been "in process" for more than 10 days with no updates. After contacting Swirl's customer service, I learned that they pre-sell their merchandise before the manufacturers have actually sent them the stock. As they explained it to me, since the vendors often do not ship during the promised timeframe, it is very common for Swirl's customers to wait...and wait...and wait for their items to arrive at the Swirl distribution site (which is just the first step required before Swirl ships it to the customer). More importantly, I needed to change my payment information after the credit card I used to place my order was stolen. Because Swirl has not yet charged my card (they charge upon shipment of the merchandise, which is standard practice), they should be able to update my payment information to reflect my new card. But, no. I was told repeatedly that there is no way to change the payment information and that when they try to authorize my original purchase (if the merchandise ever gets to them), they will simply cancel my order if the charge attempt is declined (which it most certainly will be, since I had to close that account). When I notified my credit card company to see if they could ensure the charge was authorized, they simply could not believe that a store operating today did not have the means to accomplish a payment change prior to charging a customer. Be warned--yes, you can speak to a human being through their customer service number, but there is little guarantee that they can actually be helpful.

Reply »

Jenny, 9-08-2010, 3:28PM

2 stars vote downvote upReport
Jenny

Swirl is TERRIBLE. They try to seem friendly and profess to have great customer service, but they don't have their act together at all and are extremely frustrating to shop from. I purchased something over a month and a half ago and decided to return it. However, the box was missing the return label and I had to call several times until I was finally issued a new label. I have still not received my store credit. I called them four times, and each time they promised they would "expedite" my return. The last time I called I was suddenly informed that the item was "final sale"! There was absolutely no indication of that when I purchased it (and I always make sure I know the return policy on what I buy), and there was no mention of this when I called the previous three times. I am NEVER shopping from Swirl again.

Reply »

 
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