On the heels of Saks Fifth Avenue's announcement yesterday to hold private online sales, DailyCandy is also going the Gilt Groupe route and introducing Swirl, Sample Sales by DailyCandy.
The online sample sale destination will offer newsletter subscribers up to 80% off of their favorite established and emerging brands -- including Leifsdottir, Leigh & Luca and Lauren Merkin -- handpicked by DailyCandy editors.
Ladies eager to get in on the action will have to wait until Nov. 16, when the Swirl Beta site debuts, and January 2010 for the official launch.
In the meantime, head over to Swirl.com to sign up for access to the members-only site, which will begin with three sales each week and increase from there. Bonus: The first 100 members will receive $100 Swirl gift cards!
"DailyCandy has always been the go-to source for sample sales, but we recognize that only our NYC and L.A. readers can participate in those events," Eve Epstein, Swirl creative director and former DailyCandy editor in chief, said in a statement.
"With Swirl, Sample Sales by DailyCandy, we offer a unique DailyCandy sample sale experience, featuring our favorite established designers as well as the Parsons grads fresh off their first Fashion Week showings."
DailyCandy isn't the first company to see the possibilities in the online private sample sale business.
Earlier this year the online luxury retailer Net-a-Porter launched the pop-up sales site The Outnet around the same time that The Wall Street Journal reported that the members-only sample sale site Gilt Groupe was planning to turn over an annual profit of $80 million.
And just this week, WSJ reported that the Boston-based RueLaLa.com sample sale site (along with SmartBargains.com) was sold for $350 million to GSI Commerce, one of the top five largest e-commerce transaction networks on the web (Amazon is #1).
Are you one of the millions of users of these online sample sale sites or do you prefer buying your goods at a physical store? Leave a comment below.