Reese Witherspoon Perfume Launch - Star Talks to StyleList About Her 'In Bloom' Inspirations

by Marissa Gold (Subscribe to Marissa Gold's posts)
Posted Oct 30th 2009 at 2:30PM

Photo: Kevin Mazur, WireImage

We finally got to sniff Reese Witherspoon's "In Bloom" fragrance from Avon, (which launches next week, by the way), and we're loving the soft floral scent.

For those who wonder just how involved the busy mom and actress was in the development process, sweet Southern Reese (wearing a gorgeous L'Wren Scott dress, shown here) explains how the process has been a long time coming:

"My mother always wore gardenia perfume, so I've always been attracted to white flowers," Reese said.

"A large part of my childhood [in Tennessee] was spent in my front yard in a gigantic magnolia tree. So I knew it had to have magnolia blossom in it."

Aside from those two feminine notes, Reese explains, "We mixed it with peach tea lives, and it created something a little bit softer but still very sophisticated."

The best part? The soft, girly eau de parfum retails for just $34.

"Avon is incredibly responsible with the prices on their products, and they have great quality products," Reese told StyleList. "Its a way of having luxury items that people can really afford. It's nice to be part of a company that bears that in mind."

So does that mean Reese's friends and family can expect to receive a bottle for the holidays this year?

"Everyone I know really wants it, " she laughed. "Maybe they're just being nice!"

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Filed under: Fragrance, Beauty, Celebrity, Celebrity Beauty
Tags: avon, fragrance, reese witherspoon, ReeseWitherspoon

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READER COMMENTS

(4)Add A Comment

As, 10-30-2009, 4:40PM

Reese Witherspoon is fake and fugly.

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r.thompson, 11-02-2009, 8:16PM

would you like to have a in bloom set ??? visit my avon site im a avon rep. the site is www.youravon.com/rezephyrthompson take a look they also have the limited edition one too.And they also have a special deal it's a 3piece set from the in bloom collection you get a golden bag tied with a golden ribbon, a body lotion,shower gel and the in bloom perfume.All for $39.00 And avon has other gift ideas for any occasion makeup jewerly fashion and so much more and also check out the mark. boutique on my web page for fashion makeup jewerly for girls of all ages

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